Trend Hunter

serial entrepreneur Edward Griffin of E. Griffin Enterprises recently debuted Melanin60 Skincare—an inclusive beauty brand that makes high-quality plant-based and handcrafted products available to consumers. Targeted at melanin-rich skin, the concept for the brand originates from a realization that “[the human body] absorbs nearly 60% of what [is] put on [the] skin” and that the contemporary consumer is increasingly conscious about ingredients in products.

Emphasis is placed on creating formulas that are all-natural and cruelty-free. The initial range by Melanin60 Skincare includes 10 body and face products—Oatmeal & Brown Sugar Honey Scrub, Honey & Rose Face Wash, Lemon & Aloe Mist, Caffeine Eye Cream, Wilda Vitamin C Serum, Soothing Face Cream, Exfoliating Bar Soap, Rich Body Cream, Soothing Deodorant, and Cocoa Caramel Lip Balm.